On one hand, viewers are likely to spend a longer time watching your video if they have to follow along with captions. Enhanced SEO Strategyīelieve it or not, adding subtitles to videos can even boost your SEO strategy.
Take some time to research the most commonly spoken languages worldwide to make your captions as effective as possible. Viewers who speak a different language or have trouble understanding English will benefit immensely from subtitles. To expand your target audience, be sure to take other cultures into account. This also gives you the chance to attract a larger customer base. If you make the simple decision to incorporate subtitles into your videos, you'll allow all of your viewers to have a more accessible experience on your site. If any of these 37 million viewers stumble upon your website and see that your videos lack subtitles, they'll likely head over to a different site that properly addresses their needs. Why add subtitles to videos? Increased AccessibilityĪpproximately 15 percent of American adults are living with some kind of hearing impairment, according to the National Institutes of Health.
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